Privacy Policy
How we collect, use, and protect your data
Last updated: July 2026
At Mercidia, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing analytics platform.
Information We Collect
Personal Information
- •Name, email address, phone number, and company name provided during registration
- •Authentication data (if using Google Sign-In or other OAuth providers)
- •Profile photo and account preferences
Business Data
- •Revenue targets, costs, margins, and other financial metrics you configure
- •Customer metrics (AOV, CAC, LTV) and business goals
- •Campaign automation rules and budget allocations
Marketing Platform Data
- •Campaign performance data from Google Ads, Meta Ads, and other connected platforms
- •E-commerce data from Shopify (orders, products, revenue)
- •Website analytics from Google Analytics 4
- •API credentials and access tokens (encrypted)
Usage Information
- •Log data, IP address, browser type, and device information
- •Pages viewed, features used, and time spent in the application
- •Error reports and diagnostic information
How We Use Your Information
- →Provide Services: Display analytics, generate reports, and automate campaign management
- →Improve Platform: Analyze usage patterns to enhance features and user experience
- →Communication: Send service updates, notifications, and support responses
- →Security: Detect fraud, prevent abuse, and protect account security
- →Legal Compliance: Meet regulatory requirements and respond to legal requests
Third-Party Services
We integrate with third-party services to provide our platform's functionality:
Google Ads API
We access your campaign data, performance metrics, and account information through Google's API. Subject to Google's Privacy Policy.
Meta Ads (Facebook/Instagram)
We retrieve ad performance, audience insights, and spend data via Meta's Marketing API. Subject to Meta's Privacy Policy.
Shopify
We sync order data, product information, and revenue metrics from your Shopify store. Subject to Shopify's Privacy Policy.
Google Analytics 4
We access website traffic, user behavior, and conversion data through GA4's API. Subject to Google's Privacy Policy.
Data Security
We implement industry-standard security measures to protect your information:
- ✓Connector API credentials and tokens are encrypted at rest (AES-256-GCM)
- ✓Secure HTTPS connections for all data transfers
- ✓Regular security audits and vulnerability assessments
- ✓Access controls and authentication protocols
- ✓Secure data centers with redundancy and backup systems
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the following rights:
- →Access: Request a copy of the personal data we hold about you
- →Correction: Update or correct inaccurate information
- →Deletion: Request deletion of your personal data (subject to legal obligations)
- →Portability: Receive your data in a machine-readable format
- →Objection: Object to processing of your personal data
- →Withdraw Consent: Opt out of marketing communications
To exercise these rights, contact us at privacy@nanzeta.com
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. When you delete your account, we remove your personal data within 30 days, except where we must retain it for legal reasons.
Aggregated and anonymized data may be retained for analytics and product improvement purposes.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in compliance with applicable laws.
Changes to This Policy
We may update this Privacy Policy periodically. We'll notify you of significant changes via email or in-app notification. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
📧Email: privacy@nanzeta.com